Mochila Uses Obama Girl to Make Play for Political Gen-Y ‘Net Users

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Amber Lee Ettinger — better known as Obama Girl — is seriously amazing. She didn’t just shake her ass for politics; she turned that ass-shaking into a recognized brand.

Mochila is partnering with Barely Political, Obama Girl’s parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.

The target: Gen-Y internet users that are old enough to vote. All Obama Girl videos, as well as other Barely Political content, are now available on Mochila for (ad-supported!) syndication.

CEO Keith McAllister of Mochila called this “the hottest political year in generations” — particularly for younger users. (I guess Bush didn’t really do a great job of grokking.)

“To help our partners seize that opportunity, Mochila provides free, ad-supported access to the world’s leading supply of all manner of political content, from Obama Girl to top traditional media sources,” he gushed.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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