Mobile, Social Integral to TV Audience Engagement

  • 1 min read
burn_notice_four.jpg

In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

Read the rest on Yahoo! Scene.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

Global English Editing
I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

Global English Editing
My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

Global English Editing
Nobody talks about why the people who seem the most emotionally available are often the most quietly exhausted — and what it costs them

Nobody talks about why the people who seem the most emotionally available are often the most quietly exhausted — and what it costs them

Global English Editing
I’m 63 and I woke up last Thursday and realized I couldn’t name a single thing I was looking forward to – not because nothing good was happening but because I’d trained myself to find meaning in being needed and nobody needs me anymore

I’m 63 and I woke up last Thursday and realized I couldn’t name a single thing I was looking forward to – not because nothing good was happening but because I’d trained myself to find meaning in being needed and nobody needs me anymore

Global English Editing
8 things boomers do in restaurants that their adult children have been quietly apologizing to servers about for years (and they don’t even realize it)

8 things boomers do in restaurants that their adult children have been quietly apologizing to servers about for years (and they don’t even realize it)

Global English Editing
Load more