Frontier Mobile Media is out with three new tanker truck wraps for Cowboys Stadium, Longhorns Energy and Mustangs Energy. There’s nothing new about the mobile billboard – 18 wheelers have been emblazoned with ads for decades – but it’s rare to see a tanker truck covered with advertising.
We think the it’s a nice offshoot of mobile advertising. Just as long as the trucks don’t find themselves embroiled in a roadside spill. That wouldn’t bode so well for the brand.