Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we’re going to contribute even further to to the database of boobs.
A mobile billboard created by Sarafan Advertising designed to promote the effectiveness of, um, mobile billboards featured a pair of naked breasts cupped by a woman’s hands with a transparent band of green over the nipple area. A headline read, “They Attract.”
And attract they do. There’s not doubt about that. They turn men (and some women) into drooling, explosively horny dogs in heat who will do just about anything they can to get their hands on a pair.
They also cause accidents. Over 500 of them. In one day. In Moscow where 30 of these mobile billboards made their way around a city clearly not as used to or as desensitized to images of bulging female breasts on every street corner.
Reacting to this traffic orgy, police were sent out to round up the trucks and curtail their activities. Drivers involved in the accidents are demanding recompense from the ad agency.
Of the “boobs distract” strategy, a Sarafan Advertising spokesperson said, “We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”
Now that’s an expensive ad campaign. But maybe well worth the money. Everyone in Moscow now knows about mobile billboards.
