M&Ms Goes Dark, Cat Powers Chanel, Gen Y Spends

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– To promote it’s Dark Chocolate M&M’s, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.

– Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.

– Night Agency has created an 80’s style “adverband” RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.

– Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.

– Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).

Picture of Steve Hall

Steve Hall

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