M&Ms Goes Dark, Cat Powers Chanel, Gen Y Spends

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– To promote it’s Dark Chocolate M&M’s, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.

– Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.

– Night Agency has created an 80’s style “adverband” RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.

– Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.

Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).

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Steve Hall

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