Mitsubishi Takes Over Yahoo, Firefox Blissfully Ignorant

  • 1 min read
mitsu_2006_eclipse_yahoo.jpg

For Your IE’s Only

So, today, Mitsubishi launched their cool-ish Yahoo page take over to promote the new 2006 Eclipse. By using the a,s,d,w keys, visitors can drive the car around the Yahoo page before heading to the car’s microsite. It’s engaging enough as page takeovers go but we have one concern. It’s hard to believe that most marketers, especially a supposedly savvy marketer like Mitsubishi, still think Internet Explorer is the only browser worth designing for. You see, we use Firefox here because, well, it’s just, like, way better than Explorer. We also spend our entire day writing about advertising. You’d think Mitsubishi would want those who write about advertising to easily and without need to fire up another browser, view their page takeover creative. Apparently the 10 to 20 percent of us that use Firefox don’t matter. Actually, maybe that’s a good thing. Those that use Firefox also use it because most of this fancy stuff doesn’t work with Firefox and we like that little “feature” just fine.

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Steve Hall

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