Mitsubishi Rides the Storm

  • 1 min read
mitsubushi_ride_storm.jpg

Following up on its Live Drive and helping Mitsubushi set new Guinness world Records, 180LA is out with another project for the car maker called Ride the Storm. For five days, a team of drivers chased storms across six states in three cars. Shot documentary-style by Emmet and Brendan Malloy and guided by Weather underground, the team traversed treacherous winter weather all to prove Mitsibushi’s can handle the bad weather.

Check out a video summary of the adventure below.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing
An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing
A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing
Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing
The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing
Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing
Load more