Antiperspirant company Mitchum is using space on dry cleaner hangers to offer $1 coupons to potential customers.
Considering the brand has soiled at least 10 my blouses with virtually-irremovable white shadows, I wouldn’t feel very receptive to a Mitchum message so soon after paying the dry cleaning bill.
But one lonely experience isn’t enough to sway the hordes of women that haven’t yet found a dream deodorant. (I wonder, do you ever?) Mitchum says the campaign, which launched early this month, has already boosted purchase intent by 30 percent.
