Missy Elliott, Adidas Bring R-E-S-P-E-C-T Back to Fashion

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With help from Adidas, Missy Elliott has launched Respect M.E. Originals, a clothing line she plans to promote through mEgo.com’s social avatars and widgets.

She’s also picking five girls to serve as global brand ambassadors for Respect M.E.’s 2009 tour. Would-be models must register an mEgo account.

Respect M.E.’s promotional imagery brings Gwen Stefani to mind. She also launched a clothing line — L.A.M.B. — and lolled all over a gilded throne to promote it on an album of the same name. Guess that’s the thing to do when you’re a diva. But hey. If I were 15, I’d sooner play “brand ambassador” for Missy than for Macy’s.

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Steve Hall

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