Missing Soldiers Put Internet at Standstill

  • 1 min read
habanim-org.jpg

This campaign won a Gold Clio in the Content & Contact category.

To commemorate Ehud Goldwasser, Gilad Shalit and Eldad Regev, Israeli soldiers abducted by Hezbollah on July 12 of ’06, Y&R/Tel Aviv asked major sites to shut down for five minutes on July 12, ’07. For that short period of time, each page aired this message.

The page demanded that viewers keep the soldiers’ names salient in the media. “Don’t let the indifference to kill them!” it begs.

According to the agency, Israel’s top 100 sites “shut down” at 9:05 on the 12th and posted the message, which led people to Habanim.org. 65 percent of the Israeli population had either seen or heard about it.

The soldiers have not been released, and Hezbollah has not confirmed whether they are still alive. (Something in me says they aren’t, but the part of me that read Caddie Woodlawn likes to think they are.)

Here’s a video describing the campaign.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I’m 65 and nobody warned me that the loneliest part of aging wouldn’t be losing people to death — it would be losing them to indifference, watching relationships you nurtured for decades fade because you’re no longer central to anyone’s daily life

I’m 65 and nobody warned me that the loneliest part of aging wouldn’t be losing people to death — it would be losing them to indifference, watching relationships you nurtured for decades fade because you’re no longer central to anyone’s daily life

Global English Editing
Behavioral scientists found that people who prefer solitude over socializing aren’t lonely – they’ve discovered that the quality of their own company is higher than what most social interactions provide

Behavioral scientists found that people who prefer solitude over socializing aren’t lonely – they’ve discovered that the quality of their own company is higher than what most social interactions provide

Global English Editing
Research suggests the 1960s and 1970s produced highly resilient adults not through discipline or hardship alone but through unsupervised time — hours and hours of unstructured childhood where problems had to be solved alone and that forced independence created a generation that defaults to action under pressure while today’s generation defaults to consultation and the difference shows up every time the system breaks

Research suggests the 1960s and 1970s produced highly resilient adults not through discipline or hardship alone but through unsupervised time — hours and hours of unstructured childhood where problems had to be solved alone and that forced independence created a generation that defaults to action under pressure while today’s generation defaults to consultation and the difference shows up every time the system breaks

Global English Editing
I spent forty years trying to be more interesting in conversations and then at 60 I realized the people everyone gravitated toward weren’t interesting at all — they just had the discipline to make other people feel interesting

I spent forty years trying to be more interesting in conversations and then at 60 I realized the people everyone gravitated toward weren’t interesting at all — they just had the discipline to make other people feel interesting

Global English Editing
The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

The single most isolating thing about having no close friends after 60 isn’t the loneliness — it’s realizing that every system in society assumes you have someone, and when you don’t, you become functionally invisible

Global English Editing
I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

I spent my entire adult life planning for retirement and now at 65 I’m here and it feels like I’m watching a movie of someone else’s life in real-time — I know intellectually that this is my house, my wife, my days, but I can’t shake the sensation that I’m not really in it

Global English Editing
Load more