The U.S. Army and the Ad Council, with pro bono help from Publicis New York, have launched a new series of TV, radio, print, outdoor and Web PSAs aimed at helping kids stay in school. The PSAs direct friends, parents and adults who know at-risk students, ages 9-17, to www.BoostUp.org. On the site, visitors can learn about the dropout issue and state-by-state dropout statistics, hear from real students about the challenges they face to graduation, and find connections to ways to get involved directly with students or support classroom projects in their communities.
Also launching today is Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign that will facilitate the creation and sharing of video and written messages for students to view and see that people all across the country do care that they stay in school and graduate. LeBron James and Miss America 2011 Teresa Scanlan are among the first to share their video messages of support on Boost Nation.
