Here’s a brand we haven’t thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain’t changed a bit.)
Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don’t have debilitating eating disorders, yesterday AKQA launched “Bring the Zing,” a digital campaign that weds the white stuff to online activity.
“Zingers” is an archaic word for “witty comebacks,” given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the ‘net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.
Give it a whirl and let us know what you think. As demonstrated by this post, we’re clinically incapable of being witty this early in the morning.
