In an odd approach to selling shoe polish that’s not unlike methods used to sell cars by draping a woman across the hood of a vehicle, Kiwi, with help from Grey Hong Hong, has crafted a print campaign that’s seemingly designed to elicit a collective “huh?” from anyone who flips a magazine’s pages to the ad.
If Grey Hong Kong was going for that collective “huh?” and guaranteeing the page wouldn’t be turned too quickly, they have, indeed, achieved that goal. After all, its not often you see miniature woman working diligently atop a pair of shoes to insure pristine shininess. In fact, it would be downright creepy to open the closet door in the morning to see these tiny polishers scampering about one’s shoes. It’s be enough to cause one to question one’s mental faculties and run directly to the doctor’s office.
