Here’s how you sell a car. Half the features. Twice the vehicle. Or, in the case of MINI, half the seats. Twice the fun. After all, more than one passenger while you’re whipping through winding mountain…er…Istanbul city roads is just distracting and would probably cause the tiny little vehicle to roll too much. But it looks like a lot of fun!
So enjoy the new, two seater from MINI. It’s called the Roadster. It’s pretty sweet. Just don’t expect it to carry too much stuff. Peter Berg directed the commercial. BSUR created the campaign.
