MINI Makes Minimalistic Mess

mini_minimalism.jpg

Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini’s minimalism. To us, all it does is make is make a big, confusing mess.

We don’t get the logic. The big (bad) black pens help draw the car. That’s a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who become impossible to be around as they get older usually display these 9 behaviors (without realizing it)

People who become impossible to be around as they get older usually display these 9 behaviors (without realizing it)

Global English Editing

If you say “sorry” too much, psychology says you likely have these 7 traits rooted in childhood

If you say “sorry” too much, psychology says you likely have these 7 traits rooted in childhood

Global English Editing

8 old-school boomer hobbies young people are bringing back in style

8 old-school boomer hobbies young people are bringing back in style

Global English Editing

7 conversational phrases that completely reveal a lack of emotional nuance, according to psychology

7 conversational phrases that completely reveal a lack of emotional nuance, according to psychology

Global English Editing

8 behaviors that create emotional distance between aging parents and adult kids

8 behaviors that create emotional distance between aging parents and adult kids

Global English Editing

10 boundaries self-respecting people never cross (even for people they love dearly)

10 boundaries self-respecting people never cross (even for people they love dearly)

Global English Editing