MINI Makes Minimalistic Mess

mini_minimalism.jpg

Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini’s minimalism. To us, all it does is make is make a big, confusing mess.

We don’t get the logic. The big (bad) black pens help draw the car. That’s a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things people do that make others genuinely glad to see them

8 things people do that make others genuinely glad to see them

Hack Spirit

7 things genuinely humble people never do in a conversation

7 things genuinely humble people never do in a conversation

Hack Spirit

Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Despite decades of TV detectives insisting that liars can’t hold eye contact, a review of more than 100 scientific studies found no reliable link between how much eye contact someone makes and whether they’re telling the truth

Global English Editing

8 signs a friendship has run its course, even if nobody has said anything

8 signs a friendship has run its course, even if nobody has said anything

Hack Spirit

9 things siblings do in adulthood that reveal how they were raised

9 things siblings do in adulthood that reveal how they were raised

Hack Spirit

People who feel fulfilled without external validation tend to share these 8 habits

People who feel fulfilled without external validation tend to share these 8 habits

Hack Spirit