MINI Makes Minimalistic Mess

Steve Hall

May. 18, 2009
1 min read

Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mini’s minimalism. To us, all it does is make is make a big, confusing mess.

We don’t get the logic. The big (bad) black pens help draw the car. That’s a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.

Steve Hall

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MINI Makes Minimalistic Mess

Steve Hall

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TRENDING AROUND THE WEB

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing

Global English Editing

Nobody talks about why so many retired people suddenly care deeply about things that seem trivial – the garden, the bird feeder, the perfect sourdough – but psychologists say these aren’t hobbies, they’re the first projects in decades where the only metric of success is personal satisfaction

Global English Editing

Psychology says parents who feel unloved by their adult children are often actually deeply loved — but they’re measuring love by the standards of dependent childhood rather than the autonomy of adulthood

Global English Editing

The happiest retirees aren’t the ones with elaborate bucket lists – they’re the ones who gave themselves permission to be interested in small things nobody else finds impressive

Global English Editing

People who prefer eating alone at restaurants aren’t lonely. They discovered that solitude in a public place is one of the few spaces where you can exist without performing, and once you find that, a table for one stops feeling like something that needs explaining.

Global English Editing