Sure it’s cool to have a send-to-a-friend feature on your site but when it take 30 to 60 seconds just to load, it’s really not that much fun when a simple browser File > Send Link action will do just fine not to mention much faster. Yea, the creative and graphics on this Mini site are cool and all but sometimes practicality gets lost on one of the scraps of paper left on the floor of the creative conference room during concepting.
The funniest part of this whole feature is the copy which reads, in part, “Type in your friend’s email address and the message you’d like to send. And wait for the smoke to clear. Like all things MINI, make it quick.” Well, we’d love to make it quick but all of us don’t have optical T1/T3/whatever Internet connections nor the site loaded into our cache because we’ve been obsessively viewing it over and over to make sure our creative work is perfect.
