Mini Knows Who You Are … and Is Using It In an Ad Campaign

  • 1 min read
mini_billboard.jpg

Mini Cooper marketers Butler, Shine, Stern & Partners get savvy with billboards that talk to cars. RFID technology in Mini Cooper keyfobs get picked up by billboards which then reflect that information in little messages like “Hey Bill” and “Nice convertible.”

Check out the video here. We’re impressed but creeped out, not least because if people still wonder whether Big Brother is watching, this would be an appropriate time to suspect that yes he is. And he approves of your taste in cars.

Mini users not in the RFID loop can sign up for it at the Mini website. You’ll be asked a few questions about your private life. Try not to let slip the awkward BDSM fantasy about your boss unless you want it aired 200 feet above you.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Behavioral scientists found that men who consume manosphere content daily aren’t necessarily misogynistic — many are trying to reverse-engineer connection after spending decades being told that vulnerability would cost them everything

Behavioral scientists found that men who consume manosphere content daily aren’t necessarily misogynistic — many are trying to reverse-engineer connection after spending decades being told that vulnerability would cost them everything

Global English Editing
Psychologists explain boomers who describe their childhood as fine, normal, nothing special are often describing something that would today be recognized as emotional neglect — not cruelty, not abuse, just a generation of parents who had no language for warmth and children who learned to need none

Psychologists explain boomers who describe their childhood as fine, normal, nothing special are often describing something that would today be recognized as emotional neglect — not cruelty, not abuse, just a generation of parents who had no language for warmth and children who learned to need none

Global English Editing
Research suggests when a man in his 60s stops trying to explain himself, it’s not coldness — it’s the moment he realized that the people demanding explanations were never actually listening in the first place

Research suggests when a man in his 60s stops trying to explain himself, it’s not coldness — it’s the moment he realized that the people demanding explanations were never actually listening in the first place

Global English Editing
Psychologists say the reason so many people want divorce after retirement isn’t that they’ve changed — it’s that work was the structure that made an incompatible marriage look functional

Psychologists say the reason so many people want divorce after retirement isn’t that they’ve changed — it’s that work was the structure that made an incompatible marriage look functional

Global English Editing
Research suggests that quiet charisma isn’t about being mysterious or playing hard to get — it’s about being so secure in yourself that you don’t need to fill every silence or explain every choice, and that self-possession is what people find irresistible

Research suggests that quiet charisma isn’t about being mysterious or playing hard to get — it’s about being so secure in yourself that you don’t need to fill every silence or explain every choice, and that self-possession is what people find irresistible

Global English Editing
Children raised in cold houses don’t grow up to be cold people — they grow up to be the warmest people in every room they enter because they decided very young that nobody else should ever feel the way they felt and they have been making good on that decision ever since at enormous personal cost

Children raised in cold houses don’t grow up to be cold people — they grow up to be the warmest people in every room they enter because they decided very young that nobody else should ever feel the way they felt and they have been making good on that decision ever since at enormous personal cost

Global English Editing
Load more