MindShare Works Hard For Your Money

Steve Hall

Jun. 01, 2005
1 min read

This is just cheesy enough to be great. Mindshare Amsterdam has created an in-office video set to the tune of the 1983 Donna Summer hit We Work Hard For Your Money. With lyrics like “planning various strategies, buying loads of GRPs, “Group M is the name. Buying power is our game,” “We work hard for your money, Reach people with your money. Build brands with your money so give us your money. your investment will return.”

We have no idea how new or old this is but this lyric, “Our goal is to tell the products we tell. Bling bling is what we want,” places it at least within the last few years or so.

UPDATE: According to mf in comments the video was created for the European MindShare-conference ‘Fame & Money’ in Barcelona last month.

Steve Hall

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