Mindshare Worldwide has partnered with Shzam to launch AUDIO+, a program to help leading brands audit, map and capitalize on the sound-based elements of their advertising campaigns. The two companies will work together with Mindshare clients to facilitate consumer interactions via second screen mobile devices using the Shazam App.
Currently, text, video and image assets are all easily monitored and distributed as part of a brand’s paid, owned and earned media strategy, but audio assets have for the most part gone un-monitored.
AUDIO+ aims to address this by auditing, mapping and then helping brands use their audio assets to provide insights to clients into the ROI on sound-based assets. All of the client’s advertising campaigns with audio can be Shazam-enabled, presenting different mobile experiences to consumers depending on the type of media or placement.
