Boing Boing points to an act of lunacy on the part of Miller Brewing which hunted down a person who used a throwaway email address to enter a contest the brewer was hosting so she could avoid future marketing messages from Miller. Apparently, Miller didn’t like being tricked, found the user presumably through some sort of IP tracking and sent her this email which read, in part, “We have performed an electronic change of address to update our records so that we can continue to send you special offers, promotions and announcements via email.” We’d like to speak with the person at Miller who actually wrote and/or approved this to se just what it’s like to be so disrespectful to one’s customer.
UPDATE: Ad-Verse takes a detailed look at this, offers more details on how Miller supposedly does this, why they do it and why he calls this crap sociopathic marketing.
