Miller 64 Revives the Sea Shanty

miller_64.jpg

We don’t drink beer very often but when we do…oh wait. Actually we really don’t drink beer that often which is probably why we are not familiar with Miller 64. What’s the 64 all about anyway? The year it was brewed? The number of calories it contains?

Anyway, we’re not here to analyze the actual product. Only to comment on the product’s advertising. And after the attention-grabbing camera slide up the hot body of a beautiful, bikini-clad woman, the ad had our full attention.

The ad features a sea shanty-style song that hypes the glory of a fit and trim lifestyle as well as celebrates the usual camaraderie found in the perfect life known as a beer commercial.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit