Millennials Serve Up Stylized F*@K You to Baby Boomers in Reebok Classics Ad

Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitled “Give Me Your Classics And I’ll Show You the Future.”

In the video a British youth begins by parroting back the laments of his elders saying, “Around here, we used to make things…change the world. We were pioneers, innovators.”

It’s a lengthy rant about how old people continuously talk about how awesome things were and how today’s youth wasn’t there for all the greatness. But our young Brit says, “Well I am here” and says to the elders who wish their old bands would get back together, “Good luck to you.”

And then he really lays it on thick saying, “We’re still pioneers. We don’t need factories or pills to change the world. We don’t need your misty eyes. We’re not retro anything. You won’t hear our story because we’re too busy writing it. Around here, we still make things. And out time is now.”

Cue the Reebok Classic logo. But not before the apparent crowning of the Millennial generation’s greatest creation is shared; a DJ in a nightclub.

No, seriously.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

8 things people who have lived in another country notice the moment they come home

8 things people who have lived in another country notice the moment they come home

Hack Spirit

Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Global English Editing

7 signs someone is a wonderful host, even if their home is nothing special

7 signs someone is a wonderful host, even if their home is nothing special

Hack Spirit

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Global English Editing

8 habits of people who always reply, even when it would be easier not to

8 habits of people who always reply, even when it would be easier not to

Hack Spirit

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Global English Editing