Perhaps an odd choice as Jim Beam spokesperson, indeed, but we’re sure glad the folks at FutureWorks — StrawberryFrog, The Works and Jung von Matt — decided to choose Mila Kunis. We’ve tired of the stereotypically fat, balding, Southern distiller dudes…and Kid Rock so we’re all for something a bit sexier. And Kunis delivers, all softly and sultry-like. Never has a whisky barrel received such sensuous caress.
Of course, it’s all a play to get Millenials to stop drinking hipper brands like Sazerac and Bulleit. While that may not work, watching the extended video of 7th generation distiller Fred Noe giving a tour of the Jim Beam operation to Kunis, you can’t help but sense the historical importance and longevity of the brand.
The campaign consists of two :30’s and several :15’s. In one :30, Kunis takes viewers through the 200 year history of the brand. In the other, she presents us with the barrel she branded with her name that she will come back for in 4 years.
