In a hilariously humble, satirically silly new commercial from Microsoft, the brand acknowledges the dislike people have had for its Explorer browser over the years. Exemplified by an Explorer-hating geek, the browser takes its lumps but also puts the nerd in his place. After being assaulted with increasing glowing comments regarding the browser, including a (faux) new Karaoke standard, our geek relents, typing, “IE Sucks…Less.”
The ad steers viewers to Browsers You Loved to Hate and touts the new Internet Explorer 10.
Refreshing honesty from a brand and product that has weathered to some serious storms of discontent over the years.
