Microsoft Fumbles for Cachet Among Yuppies, Hipsters

Steve Hall

Nov. 29, 2006
1 min read

We need a term for yuppie hipsters. Yipsters? Hipstuppies? Yupsters? Be-suited Self-Entitled Echo Boomers?

Whoever they are, Microsoft is groping desperately for their attention in this virally-intended video for Office 2007. It does a good job of demonstrating ’07’s various functions for the “technical types” of the world but doesn’t change the fact that they’re still the stodgy awkward behemoths just left of savvy. – Contributed by Angela Natividad

Steve Hall

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Microsoft Fumbles for Cachet Among Yuppies, Hipsters

Steve Hall

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TRENDING AROUND THE WEB

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

Global English Editing

I’m 42 and last week I caught myself saying ‘I’m so lucky’ about something I was clearly unhappy about and that’s when I realized I’ve been using gratitude as a way to gaslight myself for at least fifteen years

Global English Editing

Psychology says adults who can’t sit still during phone conversations aren’t anxious — they learned early that their body language was the only part of communication they could fully control, and removing that channel creates a disorientation they have to physically compensate for

Global English Editing