Microsoft Fumbles for Cachet Among Yuppies, Hipsters

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We need a term for yuppie hipsters. Yipsters? Hipstuppies? Yupsters? Be-suited Self-Entitled Echo Boomers?

Whoever they are, Microsoft is groping desperately for their attention in this virally-intended video for Office 2007. It does a good job of demonstrating ’07’s various functions for the “technical types” of the world but doesn’t change the fact that they’re still the stodgy awkward behemoths just left of savvy. – Contributed by Angela Natividad

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Steve Hall

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