Deployed to remind those attending the television upfront hoopla, an army of Microsoft butterflies descended upon the upfront presentations of NBC and ABC and plan to appear at the CBS upfront today at Carnegie Hall. MSN Director of Marketing Eric Hadley says the butterfly squad is “a friendly reminder that online [media] and MSN drive incremental sales, and that viewers are watching more than one screen during their day.” The butterflies are distributing a handout that highlights studies showing online’s ability to increase offline sales as well as increase brand recognition.
