Microsoft Angles for the Favor of Procrastinators

  • 1 min read
start-procrastinating.jpg

To promote its MSN toolbar — “Jet fuel for procrastinators!” — Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.

Actually, the surf balling video’s all right.

Start Procrastinating’s no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.

Speaking of StumbleUpon, look what it found me! Free range workers. Yum.

Picture of Steve Hall

Steve Hall

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