Microsoft Angles for the Favor of Procrastinators

Steve Hall

Jun. 12, 2008
1 min read

To promote its MSN toolbar — “Jet fuel for procrastinators!” — Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.

Actually, the surf balling video’s all right.

Start Procrastinating’s no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.

Speaking of StumbleUpon, look what it found me! Free range workers. Yum.

Steve Hall

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Microsoft Angles for the Favor of Procrastinators

Steve Hall

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I grew up in the 1970s when nobody asked how I was feeling and honestly, I think that’s why I can sit with discomfort in a way my own kids never learned — because I was never taught that every uncomfortable moment required immediate intervention

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I’m 73 and I watched my grandson have a panic attack over a delayed package — and I realized the gap between how I was raised and how he was raised isn’t just generational, it’s a completely different operating system for handling adversity

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