Michelin’s Super Bowl Spot Wants You to Go Here

  • 1 min read
michelin_world.jpg

Here’s where Michelin’s Super Bowl spot will point you on game day. Perhaps it’s because we just returned from the place, but this site makes us feel like we’re in the middle of a combination of Disney World rides. While the swirling camera animation is very cool, we’re not quite sure what the site’s trying to tell us. But don’t listen to us. We’re squarely in the “don’t waste time fucking around with distracting, cool shit. Just tell us what you’re fucking selling” category.

UPDATE: OK, now we get it. The site’s just video from the commercial (which ran pre-game Super Bowl 2007). The commercial makes sense because there’s voiceover. Maybe the website needs a voiceover too.

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Steve Hall

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