In this first commercial, breaking February 17, for Verizon’s FiOS TV and Internet campaign, Jerry Bruckheimer’s boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that’s the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.
Bay is all about commanding things to be awesome and he has a lot of fine commanding his mini-explosions in this ad. If you’re a fan of his work and big Daddy Jerry Bruckheimer’s (we admit we are fans of both) then you’ll love the goofiness of this commercial. And that damn theme music. Jerry Bruckheimer started it back with The Rock, Armageddon or Crimson Tide in the mid-nineties and it’s been sending chills through us ever since.
