OK. So here we go again. Wasn’t it determined that scare tactics don’t work when it comes to getting kids to stop drinking, stop doing drugs and to not text while driving? If that’s the case The Meth Project hasn’t been informed. An tandem with Darren Aronofsky, Organic and Wild Plum, four new commercials continue down the “hard-hitting” road to getting people’s brains off drugs.
We’re not claiming the four scenarios we see in this campaign. Don’t happen. They do. Far more often than anyone would like. But hasn’t it been determined that all these scare tactics get is a “well that would never happen to me” response? As always, we could be wrong.
