If you’re tired of those drug that dedicate 75 percent of their time to the ridiculous disclaimers that must legally be attached to ads that promote drug products, you can now wallow in the lush beauty of drug brand advertising. That’s right. You remember branding. It’s those emotional, feel good campaigns that say nothing, sell nothing, yet seem to have this ability to allow marketing managers to look at post buy analysis and say, importantly, “We moved the needle.”
Merck will spend $20 million to convince us it’s people the company cares about, not the billions it makes off drug sales. Ogilvy & Mather created the campaign which includes television, print and online.
