Mercedes Doesn’t Impress With Diddy

diddy_mercedes_sb_11.jpg

There’s been some significant chat about the appearance of Diddy in the Merdedes Benz Super Bowl commercial but we don’t see what the big deal is all about. So a bunch of old Mercedes Benz’s “wake up” and make their way to a hanger where this year’s new models are ready to strut their stuff. So what.

Yea, it’s mildly humorous to see Diddy wake up to notice his own Mercedes has come to life and sped away with all the others and again at the end when, in his bathrobe, he’s looking around for his car in a sea of early model vehicles. But something’s missing. The spot just feels mundane and plain. There’s really nothing at all special about it.

The only reason this commercial will get even the tiniest bit of notoriety at all is because Diddy is in it. Apart from that, it’s just run of the mill banality.

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Steve Hall

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