Menstrual Cramps Got You Down? Print Out Some Iron-On Cupcakes!

  • 1 min read
always-zen-garden.jpg

In its ongoing quest to appeal to the Prozac nation (“Have a happy period!”), P&G pad-peddler Always redid its site.

Think pastel shades, abusive Corsiva-style typefaces and a general “Happy” theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or — better yet! — by printing out iron-on clip art.

“Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!” the site prattles, its copywriter clearly a model of loathing — or on a whole lot of Zoloft.

Picture of Steve Hall

Steve Hall

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