Skyy Vodka has resorted to using melons – all kinds – to promote its new Skyy Melon Vodka. At least for the male demo, this is a brilliant attempt at creating subliminal product attraction by associating the product with one of man’s most absurd but inmate fixations – the female breast. It’s an old and tired concept but then again, man never tires of that particular female body part so what the hell – might as well capitalize on it.
