For those of us who live our lives online with a collection of Twitter, Facebook, Pownce, Flickr, Second Life and Linked In accounts, this new Unplug Your Friends effort from Meetup says we need to overcome out addition to the screen and rejoin the real world. A commercial in which a closeted geek discovers there’s a world beyond his collection of screens and online friends supports the effort.
It’s trippy and surreal but it makes a powerful point. There’s a world out there that isn’t digital and it can be a very friendly place. The creative comes from freelance CD team of Julie Lamb and Phil Gable. Curious Pictures in New York produced the work which was directed by former agency creative-turned animation director Rohitash Rao.
