I don’t recall AdWeek or BrandWeek having relaunch parties when they launched their redesigns. I could be wrong but when I received an invitation to the MediaWeek relaunch party, everything clicked. It makes perfect sense MediaWeek would, in fact, have a re-launch party since, well, that’s what media people do and what they expect – a boondoggle full of free food and drinks. I just might have to go. Since the life-shifting event to Adrants, it’s been a long while since I’ve been greased by the media.
