Via Twitter, I came across a breakdown of social media and search trends by both candidates which shows how much Obama dominated in all areas. While not an official study, and while methodology is always important, this one wasn’t even close. It covers general trends instead of breaking down specific demos the way more targeted exit polling does. Because of that, you can draw any conclusion: On one hand, you can say Obama’s numbers reflect more participation by youth. On the other, you could also say McCain’s base relies on more traditional media like TV and radio, so his online numbers might be lower.) Because of how Obama changed organizing online, future campaigns have something to measure themselves against.
A few key numbers:
Google Search Results:
– Obama: 56,200,000
– McCain: 42,800,000
Facebook Supporters:
– Obama: 2,444,384
– McCain: 627,459
Twitter Followers:
– Obama: 115,623
– McCain: 2,218 4911
