With the introduction of the Quarter Pounder in China, McDonald’s has launched a new ad campaign with billboards, print and TV showing orgasmic imagery and copy that reads, “You can feel it. Thicker. You can taste it. Juicier.” In China, beef is seen as a luxury good that increases energy and sex appeal. Of course, it seems Chinese culture only believes this works for men so the ads focus on every man’s desire: too many women and not enough time or energy to do…uh…spend time with all of them.
