Far too busy to visit every detail of last nights Super Bowl extravaganza, Strategic Public Relations points out the McDonald’s Lincoln Fry promotion, along with it’s odd website detailing a couple’s experiences after finding a French fry that has the profile of Abe Lincoln, also has a weblog as a component. But after spending a few minutes with the blog, it’s clear it’s fake. Just another manufactured part of a campaign. We can’t understand why marketers feel the need to do this.
