McDonald’s And NeoPets Team Again in Happy Meal Promotion

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McDonald’s is doing the Neopets thing again. Beginning July 8 and running until August 4, 2005, twelve Neopets species from Netopis will be placed in McDonald’s Happy Meals and Mighty Kids Meals. This is the second annual Neopets promotion with McDonald’s.

Neopets is the online youth community where members can “explore new worlds, play games, enter contests, and interact with each other in an entertainment environment.” The McDonald’s Neopets Happy Meal and Mighty Kids Meal collection has twelve new species of Neopets in seven different colors. Each Neopet that comes with a McDonald’s Happy Meal features a virtual prize code, which can be entered online in exchange for prizes, such as “fuzzy slippers” or Neopoints. Each Neopet also includes a “Petpet” clip.

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Steve Hall

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