McCann Worldgroup’s Talking Website Says Nothing

AdFreak pokes fun at McCann Worldwide’s talking head website writing, “There are legions of ad agency web sites that have left us flummoxed over the years, particularly for their annoying tendency to favor art direction over features that might actually make their sites easy to navigate. But, we’ve never had an agency web site talk to us when we didn’t ask it to, until last week.”

What irks AdFreak is the sudden, unrequested pontifications that begin to spew forth from the mouths of McCann big wigs. What AdFreak didn’t point out is this verbal diarrhea is so inanely bland one could simply slap the logo and design of another agency on McCann’s site and no one would know the difference.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the reason some people seem to intuitively understand human nature isn’t magic — it’s that they’ve spent decades paying attention to the gap between what people say and what they actually do

Psychology says the reason some people seem to intuitively understand human nature isn’t magic — it’s that they’ve spent decades paying attention to the gap between what people say and what they actually do

Global English Editing

I’m 73 and widowed and the hardest part isn’t the silence at night. It’s Sunday mornings, when the whole world seems organized around pairs and families and I’m standing in a coffee shop trying to look like someone who chose to be alone rather than someone whose person simply isn’t coming back.

I’m 73 and widowed and the hardest part isn’t the silence at night. It’s Sunday mornings, when the whole world seems organized around pairs and families and I’m standing in a coffee shop trying to look like someone who chose to be alone rather than someone whose person simply isn’t coming back.

Global English Editing

Psychology says parents who unconsciously compete with their adult child’s partner for closeness don’t realize they’re running a test the child can’t pass — because choosing the partner looks like betrayal and choosing the parent feels like regression, and the child eventually solves it by choosing distance, which is the one outcome nobody wanted but everyone’s behavior made inevitable

Psychology says parents who unconsciously compete with their adult child’s partner for closeness don’t realize they’re running a test the child can’t pass — because choosing the partner looks like betrayal and choosing the parent feels like regression, and the child eventually solves it by choosing distance, which is the one outcome nobody wanted but everyone’s behavior made inevitable

Global English Editing

Research suggests people who put items back exactly where they found them in stores — even when they decide not to buy them — aren’t just being considerate, they’re revealing a worldview where other people’s labor is visible and valuable, not invisible

Research suggests people who put items back exactly where they found them in stores — even when they decide not to buy them — aren’t just being considerate, they’re revealing a worldview where other people’s labor is visible and valuable, not invisible

Global English Editing

Psychology says the most painful form of parent-child distance isn’t estrangement, it’s functional politeness — where calls happen on schedule, visits are brief and pleasant, and nobody says anything real, because both people have silently agreed that surface-level contact is safer than the honest conversation that might break something neither of them knows how to repair

Psychology says the most painful form of parent-child distance isn’t estrangement, it’s functional politeness — where calls happen on schedule, visits are brief and pleasant, and nobody says anything real, because both people have silently agreed that surface-level contact is safer than the honest conversation that might break something neither of them knows how to repair

Global English Editing

Research suggests people who instinctively protect bugs instead of killing them have a fundamentally different relationship with power — they’ve internalized that strength means choosing restraint, not domination

Research suggests people who instinctively protect bugs instead of killing them have a fundamentally different relationship with power — they’ve internalized that strength means choosing restraint, not domination

Global English Editing