Mazda Courts YouTube Car-Lovers with YouTube-Esque Demo

Steve Hall

Feb. 01, 2008
1 min read

Maybe because it has so much trouble getting people into actual cars, Mazda is inviting users to test-drive its virtual cars on Southern California roads: Angeles Crest, Arroyo Pkwy, the Pacific Coast Highway and Decker Canyon.

There’s an explanation for the odd action angles (for example, the one where you get a birds-eye view of the front wheel). Mazda observed that on YouTube, car enthusiasts strap cameras to the sides of their cars to show you how gears shift and such.

Okay, then. Now excuse us while we head back to Problem Playground.

Steve Hall

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Mazda Courts YouTube Car-Lovers with YouTube-Esque Demo

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