Maytag Gets Repairman, CG Horrified, Google Optimizes

– Maytag gets new repairman.

– Spin Thicket points out some “truly horrific” CGI in this Sleep Center of the Southwest commercial. Quite horrid, indeed.

– kirshenbaum bond + partners announced today that Creative Director Joseph Mazzaferro has been named Partner.

– Cynopsis reports, “Showtime’s premiere of The Tudors drew a 869,000 total viewers on Sunday night at 10p, and another 404,000 for its 11pm airing, marking the pay-TV network’s biggest premiere night in the past three years. Showtime currently has 14.5 million subscribed nationwide.”

– Google has launched Website Optimizer, a tool website publishers can use to determine which combination of page elements perform best. As will all Google products, it’s free.

– On the heels of Google launching its TV buy bid system, DoubleClick – which may end up being bought by Google – announce it will develop a digital marketing exchange for buying and selling online inventory.

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Steve Hall

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