Ever the proliferator of female hotness, Maxim magazine is now proliferating itself, as it has a few times before, beyond the confines of the printed page and in to the dark, inner world of the nightclub. Dennis Publishing has signed a deal with nightclub developers Rande and Scott Gerber to create a nationwide chain of Maxim-branded nightclubs. We hope it’s more than just plastering the walls of nightclubs with Maxim cover shots.
