Like David Lynch realizing he’s got nothing new to offer and Tiesto mourning the passing of his glory days, English fashion designer Matthew Williamson is previewing his demise in this new commercial hyping his new line of clothing for H&M.
In the commercial, following bored fashion models, directionless designers, pink ponies and conformist automatons, Williamson arrives Close Encounters of the Third Kind-style to save the world from fashion malaise promising, “I haven’t done it all yet.”
Um, yea. You just did.
