Matrix’s Agent Smith Touts GE’s Brilliant Machines

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In an advertising coup like none we’ve seen in a while — and a bold move for a conservative brand — GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.

The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to “be in many places at the same time” — all while Agent Smith, himself, appears in many places at once.

The ad, created by BBDO New York, carries the menacing vibe of the Matrix movies so much so that you wonder if GE, itself, isn’t developing a Matrix of its own. Which, given the supposed prowess of its software, might not be so far from the truth.

The ad ends will a brilliant nod to the movie’s red of blue pill scenario.

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Steve Hall

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