Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville. Apparently to make the UK aware of the issuer’s rewards program and to herald the end of the recession, Neville is subjected to all manner of gospel craziness to the tune of Tyler’s Total Eclipse of the Heart.
Yea. There’s a flying Tyler, rollerskating angels, a giant Nevile statue, pyrotechnics, a jet pack powered guitarist and a dog driving a miniature car. Oh, and rose petals too. And balloons. And banners. And, well, it’s just weird.
Of course, what credit card company wouldn’t be overjoyed people are starting to spend again? And, being the greedy sons of bitches they are, they’re going to get back to taking every opportunity they can to encourage people to spend more money they don’t have.
Thanks for the freak show, McCann London.
