Multi-hyphenate Madonna is adding TV producer to her rsum. According to the Hollywood Reporter, her Maverick Films is teaming with Touchstone TV to produce “Alyx,” a drama series for ABC about a teen pop idol. She and her Maverick Films partner Guy Oseary will serve as two of the executive producers on the project, which will star Marla Sokoloff of the network’s “The Practice.”
Sokoloff, who has performed her own songs in Los Angeles clubs and is signed to Madonna’s Maverick record label, will play Alyx Mason, a teen queen who abandons the pop scene to develop her musicianship and become more of a rocker. (In other words, less Britney, more Avril.) Sounds like a situation that the executive producer, herself a onetime teen pop icon who reemerged last year wielding a guitar on her Drowned World tour, knows well.
Maybe this will be the one for Sokoloff. To date, she’s been in cheesy movies and relegated to a bit part on the Practice. Does she have promise? Who knows but it will be fun to watch.
