Lending some practical knowledge and hard facts to the viral advertising category is MarketingSherpa which has just published its Viral Advertising in 2005 – Top 7 Tactics, How-Tos and Measurement Data special. Based on responses from 2,431 marketers and viral agencies, the article includes a clarification of the definition of viral advertising, suggested best practices, strategies, experiential results from viral marketers, measurement procedures and a practical Data and Tips section on viral ad tactics. It’s the most concise collection of information about viral advertising ever published and a must read for anyone remotely considering this method of advertising.
