Marketing Podcast Launched

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Marketing consultant and author of Life After the 30 Second Spot Joe Jaffe along with CooperKatz & Company VP Client Services Steve Rubel have launched Across the Sound, a weekly podcast on marketing, new media and public relations. The two are already very vocal in marketing circles with Jaffe publishing the Jaffe Juice weblog and Rubel publishing the Micropersuasion weblog.

The first podcast discussed the FedEx furniture guy, agencies hiring bloggers and marketing winners and losers of the week. The second podcast will cover product placement.

Picture of Steve Hall

Steve Hall

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Research suggests the health impact of touch deprivation in adults over 65 is comparable to smoking 15 cigarettes a day, and yet nobody screens for it, nobody prescribes for it, and most people experiencing it don’t have the language to describe what’s missing because “I need to be held” is a sentence most people over 60 would rather die than say out loud

Research suggests the health impact of touch deprivation in adults over 65 is comparable to smoking 15 cigarettes a day, and yet nobody screens for it, nobody prescribes for it, and most people experiencing it don’t have the language to describe what’s missing because “I need to be held” is a sentence most people over 60 would rather die than say out loud

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I’m 65 and the one thing I wish I’d understood at 35 isn’t ‘spend more time with family’ – it’s that the life I was postponing until retirement was actually the life I was supposed to be living the entire time

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Psychologists say people who have lost their joy often develop an obsession with staying busy — not because they love productivity, but because stillness forces them to confront the emptiness they’ve been quietly outrunning

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Behavioral research suggests that adults who push their chair in even when leaving their own kitchen table operate with a level of personal discipline that quietly shapes every other area of their life

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The loneliest people in long marriages aren’t those who fight constantly — they’re the ones who settled without being truly in love and have spent decades maintaining a performance of contentment that nobody, including their spouse, has ever questioned

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I spent forty years thinking that showing up and doing the bare minimum made me a good father and husband — and then at 65, I overheard my daughter tell her friend she loves me but doesn’t really like me, and I finally understood the difference

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